Study Media Rather Than Consume It

Study Media Rather Than Consume ItWhat is the media, why is it alpha to take in the media and does it have an pretend and do-nothing it change the focusing we think and make out? These be questions that are important in the require of the media industry. The media is a converse tool that is used to transfer messages to the general public. There are umpteen types of media, for example the radio, television, newspapers and etc. Its important to be media literate as the media can be used to change and leave a lasting impact on an individual.The media is one of the most powerful tools that have been created. The media plays a lively role in an individuals perspective on political, economic and socio-cultural issues. According to Bazalgette Media studies pass around up your understanding of how things work, how people become informed or misinformed and how the myths and ideologies that place all our lives are created and sustained. (Bazalgette, 2000). The media continually changes and evolves, the term media studies means divers(prenominal) courses priorities unlike media different theories and different learning resultant roles (Bazalgette, 2000). Since this subject is still new in that location are a lot of disagreements on how media should be interpreted and it is likewise a hybridization subject as the idea that it came slightly comes from a variety of sources (Bazalgette, 2000). Media studies is withal considered an academic discipline as it binds the different types of hybrid disciplines such as semiotics, structuralism, sociolinguistics and a lot more and in that location are no limits to an individual as how to lose it the media.The abstract of media is very important for this particular subject. Media studies are normally associated with the English language subject and also English Literature. However the difference is rather apparent and media studies courses uses economics, politics, psychology and sociology perspectives as cen terings to understand the media as well as requirements to consider schoolbooks from different contrasting perspectives. The English subject on the other hand, deals with reading and written material skills as well critical analysis. Bazalgette goes on to state that media studies are fundamentally political, it is political to ask questions like who owns a certain media and why (Bazalgette, 2000). This is cognise as media ownership, the individual consuming the media needs to have knowledge about who owns what media. Is it owned by an individual, a small firm or a large conglomeration?The understanding of what is studied and why it is studied is a very important topic in media studies. According to Bazalgetee there are five sympathyings, the first is popularity. Why is there a certain support show, movie, song, or computer game studied more that another is simply because a lot if people like them (Bazalgetee,2000). This shows how audiences are manipulated and what the preferre d media is. twinkling is exemplification, which means worthiness of arena. It is characteristic of media studies that it tests and reviews its own theories, asking students to consider a range of examples and then to figure out not only the profit of a opening notwithstanding also its limitations (Bazalgette, 2000). The third is notoriety, which helps us probe media text in the circumstances of social, political and culture. Most of these are controversial documentaries, movies or songs etc. The fourth is turning point, where selected text as stated in the previous point, can be significant without being notorious. The final reason is aesthetic value, is a way of picking out important meanings from a text and making judgements.Important influences in media studies are self and love in a mediated homo. The self is seen as a in collect of the emblematical systems which precede it (Thompson, 1995).Identity and capacity to make sense of the institution around us is verbalis e to be an outcome of a symbolic project.Controversies to how the media construct our personal lives and the role it plays as well as the views of the instauration about it (Thompson, 1995).Studying the media is also a very good way to understand the different jobs in the media industries and how these works are changing. The film and publicise industries have been predicted to face a shortage of skills it the time to come and thereof will be in need of people who are literate about the mediaAs we have understood why its important to study the media, we also need to look at how the media is studied. There are twain different schools of thought, one being American and the other European. Sinclair states that European and American theories are identified as application to media and parleys. They are differences between these deuce and the European is characterized as interpretive and holistic in scope and American as empirical and micro (Sinclair, 2002). What this means is that w e can study the media fit in to either the American way or the European way, but the outcome of the study would be different. The European way relays heavily interpretive and holistic in scope that is taking a macro-perspective, looking down on society on a whole (Sinclair, 2002). It exists most often in the sociopolitical stance of bolshys. This school of thought originated from the Frankfurt School, a group of Marxist based at Frankfurt in Germany, who had developed their critical theory. This theory is now usually called cultural Marxism or Western Marxism (Sinclair, 2002). Western Marxism is said to incorporate semiology and structuralism in the media and Ideological Critique argues that the media induce fault (Sinclair, 2002). The British were seeking to reconcile traditional British Marxism, which had little plan of culture at all with a theoretical critique of the media (Sinclair, 2002). In 1960 the University of Birmingham established a Center for Contemporary Cultural S tudies and taught a conclave of literary criticism and Marxist sociology. The Birmingham School emphasized the significance of media images and representations at bottom the context of social and political conflicts. Political Economy studies the production and dispersion of media content, It does not argue that media content under capitalism is ideological but somehow had assume that audiences fall under the ideological influence. The American way is of direct observation and controlled measurable occurrences. The American Empiricism defines content analysis as a systematic and quantifiable method to describe and analyze the meaning of the media messages (Sinclair, 2002). Harold Lesswell (1948) said that a convenient way to describe communication is to answer these questions, who, says what, through which channel, to whom, with what effect? Through this model we can study the way messages are transferred and to whom.Textual analysis is a way of gathering and analyzing informatio n in academic research, it is also a way to commence media texts to try to understand their meanings (McKee, 2001). Content analysis breaks down the components of a political program or newspaper into units which you are able to count them and replicates can be done. Semiotic analysis on the other hand, breaks down different elements of a text and labels them. In media studies, there is never a claim to whether a text is an accurate or inaccurate representation of reality. This means there is never a single correct way of any text (McKee, 2001). The text is likely to be interpreted through genre, the different codes producers and audiences communicated with and context, which is dissociate into 3 levels, the rest of the text, the genre of the text, the winder public context in which a text is circulated (McKee, 2001). Since there is no correct way of interpreting a text we need to learn how to understand media text and the world of reality. One way is by understanding the elemen ts of language and culture, the form and context that shape the meanings that are available to us.