Impact of Advertising Campaigns on Food Waste

Impact of advertisement Campaigns on Food foul upAlice Boucher Would successful publicise and publicize campaigns reassure a decrease in food eat? AbstractThis oratory proposal plans to investigate and explore the successful-ness of advertizing within social and sparing issues as well as environmental. Posing the question Would successful advertising see a decrease in food licentiousness?AimsIn one year alone, 50% of food thrown away comes from households in the UK, this accumulates to approximately 7 million tonnes whilst half of this is perfectly edible, this is becoming a vast social, cultural and ethical issues worldwide resulting in families wasting coin as well as food, people being unable to put up with to eat and in any case food bank crisis, therefore the main focussing and aims of this address depart be the investigation, exploration and measurement of successful advertising and what impact advertising campaigns have on social, economic and environtmental problems, with food idle as the issuing.To measure successful advertising the investigation in this dissertation will be in the form of creating an advertising campaign to originate public awareness and besides create change. This will be pass waterd in a form of photography and posters to create reactions and statistics doing so will also practice the fundamentals of successful advertising and if it works, how it does so.The proposed research topic of this dissertation is something considered of vast importance and discussed frequently within governing bodies, the reason for this is because not hardly is it a problem effecting the UK put the rest of the world to, as mentioned above it creates issues in social practice, economics and the environment, this is only going to kick the bucket worse therefore this dissertation propose to inform people of how this could be changed.Literature ReviewFor this proposed dissertation there are many divers(prenominal) readings to be cons idered, below these are to split up into three antithetic sections, Each of these concludes different aspects of this proposal outlining topics such as, advertise Campaign technique and strategies, the dissertation subject, including facts and figures of food waste.Advertising, Marketing and campaign strategy and TechniquesThe Advertising purpose Book (Barry, 2008)This loudness includes different advertising techniques and design concepts enabling users to not only understand design concepts behind advertising, but also how to produce designs and advertisements themselves.Written by Pete Barry and Published by Thames Hudson, the key chapters to focus on and read into to move forwards with this dissertation are chapters 02 The Strategy outlining the view before the production of a design or advertisement, 04 The Campaign How and why to produce a campaign and 09 Interactive This Negotiates how to incorporate an audience and response. This moderate will come in useful when p roducing a campaign in the final dissertation.The Fundamentals Of Creative Advertising (Burtenshaw, Mahon, Barfoot, 2006)Here Another book to be aware of again focus on practical step into advertising with considerations of the fundamentals of advertising, written by a combination of academics, quite a little Burtenshaw, Nik Mahon and Caroline Barfoot. Chapters 1 The Media Options pg.12-64, gives an acumen into different outlets for advertising and where to publish, this is especially helpful for production purposes on where and how to advertise and run a campaign andChapter 2 publishes the debate on campaign planning and strategy pg.68-78, this will be useful when considering, clients, agency work and military commissions, market research and campaign planning, for manikin a topic in the campaign cycle is where do we necessitate to be this may be subject to discussion because depending on business, commission and client needs the outcome will differ, in comparison to this Th e Advertising Concept Book (Barry, 2008) pg.92 states that the two key compartments to understand is the origin of ideas and the figure out of the tagline with no mention of the target market.Ogilvy on Advertising (Ogilvy, 1995)The final literary works recommendation for the advertising section on this dissertation is Ogilvy on advertising, strange to the other two reading recommendations above, this literature is an introduction into the industry from and already existing advertising practitioner. The many passages in this book debate how upstart advertising is generally no different to historic advertising and that the only major change was the invention of the TV One change that lowlife be called major television has emerged as the most potent middling for selling most products to follow this statement up Ogilvy added Meanwhile, most of the advertising techniques which worked when I wrote confessions of an advertising man however work today, consumers still by products who se advertising promises them value for money, beauty, nutrition, relief from sufferent and social status etc. again in comparison to the other literature included, Ogilvy Addresses and Boasts how simple advertising still works efficiently and also advertising which Un-Sells products, this is relevant because you gain an insight into the bigger picture of advertising and campaigns rather than just the positives and it also comes from soulfulness who made it in the industry.Reading on the topic of Food WasteThe literature below includes reading on the dissertation proposal subjectCarbon Footprint of Supermarket Food Waste (Scholz, Eriksson, and Strid,2015)Written in 2015 by Eriksson Mattias, this phrase from an existing dissertation discusses alternate topics surrounding food waste, in this instance the subject is carbon footprint of supermarket food waste. The reason that this oblige is relevant to this dissertation proposal is because it is a very current article so any facts an d figures surrounding the subject should be similar and also it gives a great insight into the subject such as delimit food waste quoted here Food waste is any food, and poisonous parts of food, removed from the food supply chain to be get or disposed of (including composted, crops ploughed in/not harvested, anaerobic digestion, bio-energy production, co-generation, incineration, tendency to sewer, landfill or discarded to sea).When producing research for this subject I also came crossways a significant amount of websites and other content to be apply for reading, these all include information on,How social practices cause food waste generation (Leung, 2013)Consumer attitudes to food waste and food packaging (AlexWork, 2013)Identifying the barriers and opportunities for food waste prevention. (Lazell, 2014)Research MethodologyWhen producing the official dissertation, the main research question will be whether an advertising would work successfully and if so, how? Producing thi s with the objective of a creating an advertising campaign addressing an environmental and economic issue of food waste.