Tuesday, April 23, 2019
Garmin's Vivo Activity Tracker Line Term Paper
Garmin&aposs Vivo Activity Tracker Line - Term penning ExampleDeveloping high-quality data in the devices with measurements back end give the company an improved accuracy, intelligence and part as a leading expert in terms of fitness and health. The data should comprise two burn and intake to give the ability to track maximizing accurate quality assessment.Thirdly, there is to a fault the aim to appeal and identify unique user segments. As the firms market matures, it require to have value propositions and focused customer agents. The credibility of being a trusted advisor can get achieved by rich connection and understanding with the companys user base (Kotler & Kevin 54).Fourthly, Garmin testament aim at building loyal customers. Creating a great users base community will be the major metric for the company in globalization space. The user base scale will pay back more significant data and give great customer sharing that may only overdraw bolster user trust and loyalty.Fif thly, the company will use a platform technique. To develop a loyal user base and a lasting experience, Garmin will have to create a entire end-to-end system that is functionally integrated. It should base on a uniting platform of the customers community and slowly allow digital services, apps, accessories, and devices series are working together. Thus, this path can get achieved through organically developing full ecosystem part or rich partnerships.Lastly, following the above objective, Garmin will aim at building strategic partnerships. Being more intimate with customers needs meeting them and understanding where they are in fitness and health life. It means developing partnerships and affiliations with trainers, fitness programs, gyms, professional athletes, diet programs, corporate wellness programs, and damages providers. It will provide an opportunity to broaden and scale user base at a cheap marketing/sales model (Kotler & Kevin 36).Garmins primary target market will
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