Case #1- Toyota :: essays research papers

Toyota Revs up U.S. SalesThreatsThe Japanese trade is getting more competitive and Toyota is loosing gross sales to Nissan and Honda.Chevrolet and Ford argon selling better in the U.S.The Toyota takeover is non assured.Japanese manufactures gaining a foothold in the US market.American companies are working to update the styling of their cars.OpportunitiesExploiting the U.S. Attaining more local managers in order to Americanize. minute taxes and current risk are reduced by manufacturing 2/3 of the cars U.S. and keeping revenues and expenses in U.S. dollars.Spending salaries on 123,000 American employees at their facilities.Strengths collar the US consumer needs and wants.Toyota will likely pass Fords sales in the near future.Known for their effectiveness in semipermanent planning.Not as dependant on Japan anymore.Utilizing American designers to manage effectively in the U.S. market.The American competitors have been slow to respond to Toyotas threat.The development of a car powe red by a heat content fuel cell.As a company, Toyota is beginning to set better semipermanent goals.Getting accepted as an American BrandWeaknesses In the beginning, Toyota had a very conservative approach to goals.Failure to recognize a market opportunity to introduce a full-size truck.Slowing economies in southeastern Asian countries.Loosing money in Japanese market.Traditionalists inside Toyota do non like where the company is headed and want to stick to old ways.Ford 2Toyota uses a multi-domestic strategy in their U.S. auto division. The company is international and caters to each countrys needs in which they do business. For example, in the U.S., Toyota has employ designers and managers in order to gain a better understanding of what Americans want. The cars Americans are buying today were manufactured here in the U.S. Thus, Toyota has kept their home base in Japan but is catering to consumers using different products and trade strategies throughout the world while not tr eating the globe as a whole. This decision was based on information from the book as fountainhead as class lectures on chapter 8.According to the textbook, it seems quite possible for Toyota to discover their corporate goals.