Bookmaster

Bookmaster Case Case Study Questions MGMT357 professor Janet Steinke March 10, 2013 Background The case entertainmaster explains how move went to defymaster to buy a book he wanted to enjoy reading. When Drew arrived at the bookstore and explained to the CRA what book he wanted. The CRA informed Drew that the book was instock and that in that location were actually deuce copies of the book on the shelf. However, when Drew and the CRA went to the shelf to get the book there were no copies available.Drew would have to drive to another store that was 15 miles apart to get the book. The CRA then suggested to Drew to buy the ebook which was almost $20 cheaper. Drew would have to download the ebook on his computer since the Kindle and iPads were to a fault costly for him at the time. Kindle an Ipad both have some restrictions on their work and try to prevent piracy to maximize profits. Case Questions 1. separately player in the above value image makes money by creating value for the stakeholders. 2. 3.The ebook has many utilitys and disfavors. the first advantage is the development, marketing, and decreasing costs for eReaders. The molybdenum advantage is its easy accessible and can be read on any device if its an apple because they are linked together. The trey advantage is that marketing the product is easier on line than in a book store. The first disadvantage is that the sale price is lower so the profit margin is relatively the same. The back disadvantage is that piracy is much common and the capacitance is easier to duplicate.The third disadvantage is that competition is very juicy in the digital industry. The hard facsimile book also has many advantages. The first is that hardcopy books are easier to stay focused on because the web-surfing variable is eliminated. The second advantage is that you can jot down your thoughts while reading. The third advantage is hardcopy books are not subject to the failure of technology. Some disadvantages to hard copy books are as follows The cost to make the books are high.Books are harder to moderate around if you have more than a few with you. The third disadvantage is the costs of books are high. 4. The role of operations in the hardcopy value chain is to print books. The role of operations in ebooks is to produce digital content and to store the content. 5. The other issues that are important on critiquing both of these is the future. Where are books headed in the future? It is important to try and forecast whether ebooks or hardcopy books entrust be a thing of the past.