A Note on the Cuban Cigar Industry – 1

A bank bill on the Cuban Cigar Industry 1. Threats of new entrants Product differentiation is study player in the market of Cuban Cigars, with certain greases being relate to prestige and honor. Also, restrictions from the world make it difficult for new entrants, because of cope embargos shed in place by a majority of the most all-powerful countries in the world, including the United States. Power of suppliers Cigar industry is dominated by deuce major suppliers, Altadis and Swedish Match, which control the distribution of Havana cigars and Cuban brand names, with Altadis being the largest cigar company in the world.Power of buyers Buyers are willing to pay bounty price for quality cigars, therefore, the power of the buyer is very minimal, as cigar partizan have adjoind worldwide. Threats of substitutes The threat of substitutes is higher, where the actual tobacco seed has been farmed in locations outside of Cuba, including the United States, Dominican Republic, and Hondur as. As noted in the Case, 250 one million million million cigars were tradeed to the United States from the Dominican Republic. Competitive Rivalry Rivalry in the Cuban cigar industry is extremely high, where the industry growth has tapered off because of graphic competition.Projections were high in the nineties for Cuban Cigar imports however, with the fear of loss in quality and exclusivity of the cigars, the projections were lessened. Even though there has been a steady increase in exports, it has not been heavy, exhibiting the fact that there are few palpable producers of Cuban cigars. 2. Given the previous analysis, based on Porters Five Forces model, I would without a question commit in the Cuban cigar industry. For a few decades now, the industry has been on the rise, with cigar connoisseurs always remaining trusty and faithful to their preferred brands of cigars.At first, the tobacco firms were increasing their production rapidly, all the opus trying to maintain and i mprove quality, however, that was too difficult of a task, so in turn, Ana Lopez, the head marketer for Habanos S. A. changed their focus and decided to keep workings at improving quality at any expense. The quality system, and with that remains a set group of cigar buyers, who would rarely stray from a brand that they have become affixed to. Specifically, I would target my investments towards the distributors of the cigars, as they not only supply Havana or Cuban cigars to the world, but withal many other popular brands and types.The main barriers that exist in investment funds in the Cuban Cigar industry are the U. S. trade embargo as well as the type of government ruling over Cuba, Communist. The trade embargo puts a huge blemish on Cuban cigar export numbers, where the numbers could be increasingly high. Further much, because of the Communist government in place, it isnt always easy for competitors to start new ventures, or to keep lucre on the rise. 3. My decision would rem ain the same I would still invest in the Cuban cigar industry, even if the trade embargo is lifted.However, the difference in the analysis comes in the situations of rivalry, new entrants and power of the buyers. All of these would change solely with trade being allowed to the United States, who games claim to more than 500million reward cigar imports a year, of which, zero are officially Cuban cigars. If the U. S. were to lay stake in the Cuban cigar industry, the entire market would be revamped, with competitors springing up everywhere, buyers gaining more control, and competitive rivalry going on the rise.