LOVELY PROFESSIONAL UNIVERSITY [pic] ASSIGNMENT NO. 1 ESSENTIALS OF marketingS MARKETING intermingle OF VIDEOCON SUBMITTED TO:-SUBMITTED BY:- MR. MITHOON GUHA SIR ANUP KUMAR B-59 S1907 BBA-MBA VIDEOCON INDUSTRIES LTD. ? INTRODUCTION:- Videocon Industries Limited is an India-based company. It is established in 1979.The Companys railway line comprises two core businesses: The manufacturing, assembly, marketing and statistical distribution of consumer electronic products and phratry appliances, and oil and gas exploration and production. The Videocon convention has an annual upset of US$ 2 billion, making it unrivaled of the largest consumer electronic and piazza appliance companies in India. Since 1998, it has expanded its operations globally, especially in the Middle East Videocon has acquired Electrolux brand in India. Also, with the acquisition of Thomson Displays by Videocon in Poland, China, and Mexico, the company is marking its multinational presence. It is the third largest panorama vacuum tube manufacturing company. Its turnover of 22,000 Crores & to a greater extent than 18,000 employees across the globe.
MARKETING MIX ? PRODUCT:- Consumer electronics: food colouring Televisions B&W TVs VCRs Audio sy stems Color monitors ! Home appliances: Refrigerators dry wash machines Air conditioners Dish washers Microwave ovens Mixers & grinders Water purifiers Components: TV, VCR & whirl components Glass shells for color render tubes B&W picture tubes Monitors for computers Compressors ...If you want to get a full essay, order it on our website:
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