Marketing to Children

Food Marketing Effects on Americas young Food market is an extremely important manifestation of telephone circuit and has an important effect on the products consumers steal and the opinions they form nearly a particular brand. One multitude that is particularly under fire(predicate) to this form of market is children and adolescents. The effects of intellectual nourishment marketing on children fool become a genuinely hotly flip overd proposition due to the rapidly increasing fleshiness rate among the youth of the Unites States. While some may debate whether diet marketing is to blame, it is an undeniable fact that companies spend a significant derive of money to reach children and adolescents because of their influence on their parents and their purchasing power. The corpulency rate in children and adolescents has grown at a shock rate over the yesteryear two decades. Over the past twenty years, the rates of obesity stimulate doubled in child ren and tripled in teens (Guidelines, p.1) and 31% of children ages six to cardinal are straight off considered overweight. ( atomic number 20 p.4) Even more(prenominal) shocking is the fact that the youth of this generation now have a shorter life expectancy than their parents (California p.4) because of the obesity epidemics.

With statistics same this, it is clear that research needs to be through with(p) to desex the cause and figure out a intend to void this trend. While there is no way that food marketing is entirely to blame, it definitely plays a part in the task and should be examined. Many national or ganizations have stubborn to pay back acti! on and get to the root of the obesity epidemic in this country. This topic has become the center of a Federal duty Commission (FTC) field of study, in hopes of solving this problem. The report found that in 2006, food and beverage companies spent $1.6 gazillion to market their products to children and teenagers. (Clifford, Stephanie) patience wide advertising costs hunt from $11.26 billion to $14 billion annually. The makers of carbonated drinks spent the...If you indispensability to get a full essay, order it on our website: OrderCustomPaper.com

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