Case write up of Real Madrid Club de Futbol: Marketing Analysis for Real Madrid Brand expansion, Based on: Harvard Business School case "Real Madrid Club de Futbol"

From its beginnings in 1902, the Spanish association footb exclusively federation trus cardinalrthy jacket of Spain CF has set the standards of a championship association football formation. Bernabeu, airplane pilot capital of Spain CF establish death chair (1943), created the strongest brand in soccer synonym of prestigiousness and champions, wining 6 European cups. During his tenure, he focused on creating Spains largest amphitheatre with a capacity of 75,000, coined scale in Europe by the foreign press, and acquiring the outperform soccer talent at all cost. Bernabeu aimed to build the most reigning team possible at any cost in search of challenges beyond Spain. soon after his death in 1978, the hostelry declined for nearly two decades on the field and financially. by means of the 1990s under president Lorenzo Sans, Real capital of Spain CF underwent major financial restructuring. The arranging constantly sold players and important cell nucleus lam assets such as field rights and media rights to cover operating losings and minimize its significant debt. Given these ancestor transformations, Real capital of Spain CF started rising to its prominent positioning once again by winning a seventh European Cup in 1998. In 2000, Florentino Perez defeated Sanz for the union presidency and promised to contain adept players in addition to restoring the club finances and profitability. With Perez arrival, he historied that the clubs operations and marketing approach did not match its record in sports.

Perez set out to overrule Real capital of Spain CF into a professional constitution redefining Real Madrids objective. The organization began to prize of themselves as field of study providers. As content providers their vision was formal and all their effort were aimed into achieving their goal: world(prenominal) dissemination of Real Madrid CF content/brand, worlds best soccer club and shuffling it profiable. In order to, settle its brand, Real Madrid CF managers identified four pry drivers: (1) size of the auditory esthesis; (2) frequency audience booked with... If you want to get a full essay, order it on our website: Ordercustompaper.com

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